Data Analysis - The Gardeners

Question one: What struck you about the data?

Well one big surprise was how little people (that took the survey) actually grew some of their food.  Most of the people that did garden did it for something other than food or vegetables which only would leave some kind of decorative gardening.  Also even less people do it because of the environment, the top reason was for decoration.  For every person that grew at least some of their food, two people gardened for decorative purposes.  It might help with the oxygen in our air but it would seem that not many people understand the crisis.  To me though the biggest surprise was how many people said it would be a good idea to garden and how little actually do it.  56 percent of the people that answered said they do garden. 93 percent of the people said it is a good idea to garden to help with living more sustainably but not many of them do it.  Sure the majority of them garden but some of those people that garden don't said it is a good idea.  Why don't they garden then? 

Question two: Where you surprised by any of the other results?How so? 

Not really, the results above where pretty much the only things that really caught my attention.  

Question three: What where your expectations? Were these met or not? 

Well they where met to some degree, I did not expect a lot of people to garden and that was met.  However my expectations where kind of changed when I saw one of the other questions.  Many people said it was a good idea to garden but so few of them actually did.  So many more people thought it was a good idea to garden but very little of them did, I did not expect so many people to say it was a good idea.  

Question four:  Based on your findings, what kind of ad campaign will your run? Will focus on educating people? Encourage of coerce people? Embarrass people? what is your angle? 

Based on our findings I think our campaign should mostly focus on encouragement.  There is a very good reason for this, many people think that gardening for some of their food is a good idea but not many of them do it.  We also have to educate people on this since some people that don't garden might learn why it's more useful in the long run thus giving them all the more reason to start and help out the environment.  I want to give the viewers/listeners a good view, not the scare them of embarrass them but to tell them what it needed to protect our sustainability for our selves and future generations.  I feel the combination of encouragement and educating people makes them feel like they learned something and they feel that it is important for them to do it without scaring them.